“It’s not just about abortion; it’s about the next 20 years. ’20s and ’30s, it was the role of government. ’50s and ’60s, it was civil rights. The next two decades are going to be privacy. I’m talking about the Internet. I’m talking about cell phones. I’m talking about health records and who’s gay and who’s not. Moreover, in a country born on the will to be free, what could be more fundamental than this?” preached Sam Seaborn, on The West Wing in 1999, while discussing the issue of privacy rights during a fight over a Supreme Court Justice nominee.
1999! – that’s before the 9/11, before the Patriot Act, before Google even existed (okay technically founded September 4, 1998) . Before Eric Snowden conceptualized turning in the NSA, the West Wing predicted that we were in trouble if we were hoping to keep anything about ourselves private. So don’t worry about labeling yourself, on this International Label Day, 2013 because… they already know!